Ad Avenue

Section

Advertising After a Crisis

Advertising After a Crisis

By

A look into effective and not-so-effective advertising after a major corporate or personal crisis

Read more →

Apr 25, 2010 | Leave a response

Being Not-So-Silent for a Good Cause

Being Not-So-Silent for a Good Cause

By

Come on Wednesday, April 14 to the Atrium of the School of Management for a wonderful not-so silent auction whose proceeds will benefit the Boston Living Center.

Read more →

Apr 14, 2010 | 1 Response

Don’t Chalk There!

Don’t Chalk There!

By

In March, the Student Activities Office banned student chalking on campus to advertise campus activities. The BUQuad investigates.

Read more →

Apr 11, 2010 | 5 Responses

Bad yet Sometimes Effective Advertising: A Look at Dating Sites

Bad yet Sometimes Effective Advertising: A Look at Dating Sites

By

A funny look at the interesting dating sites beyond match.com and jdate.

Read more →

Apr 3, 2010 | 1 Response

Mobile, Location-based Marketing: The Billboard in your Pocket

Mobile, Location-based Marketing: The Billboard in your Pocket

By

Advertising communicate overwhelms modern consumers, and quite frankly, they’re opting out and ignoring the message. As Winnie the Pooh once said, “you can’t stay in your corner of the forest [...]

Read more →

Mar 28, 2010 | 1 Response

The PhotoCalorie Process

BU Student’s Innovation and iPhone Application: PhotoCalorie

By

Ignorance is bliss. Just ask my face every time I read a nutrition label. As of late, my eyesight has been failing with my 21–almost 22 years–and I couldn’t be [...]

Read more →

Mar 20, 2010 | 5 Responses

RT @LindseyFrick: Social Media Transforms Communication

RT @LindseyFrick: Social Media Transforms Communication

By

My mornings operate just like clockwork. At 7 A.M., a ghastly loud ring inspires my left arm to spring up like a released catapult, quickly smashing down on my alarm [...]

Read more →

Feb 22, 2010 | 3 Responses

A Super Bowl Play-by-Play From the Mind of an Ad Student

A Super Bowl Play-by-Play From the Mind of an Ad Student

By

By the end of reading this article, you will be presented with a naked girl. Still reading? Good. … I lied. Still Reading? …. …………… …………………….. … Darn. Hi mom. [...]

Read more →

Feb 8, 2010 | 6 Responses

The Power of Euphemisms

The Power of Euphemisms

By

“By ‘while my wardrobe has made a relatively mature shift with the inclusion of more neutral palates and a little less synthetic fabrics’ did you mean grandma sweaters?”- Carley Frick, [...]

Read more →

Feb 3, 2010 | 2 Responses

I Love Advertising and Marketing Communications

I Love Advertising and Marketing Communications

By

When I was five years old, I developed an interest in gaudy gowns that sparkle in the same flamboyant manner that Madonna did in the 80s. This quickly morphed from [...]

Read more →

Jan 28, 2010 | 5 Responses

Google Defriends the Chinese Government

Google Defriends the Chinese Government

By

In a controversial move on Tuesday, January 12, Google threatened to pull its services out of China, citing a cyber attack aimed at the Gmail accounts of human rights activists. [...]

Read more →

Jan 25, 2010 | 3 Responses