@USATODAYCollege Ruffles the #BU Twitter Bird’s Feathers

June 29, 2011


It goes without saying — or rather, tweeting — that Twitter is the preferred outlet for many of us when it comes to complaining about stuff (and by us I mean college kids, because I’m going to pretend I didn’t graduate from #BU already for the sake of this piece and my own personal denial). This common interest in 140-character complaints first brought the #BU Twitterverse accounts like @BUGirlProblems and @BUGayProblems, otherwise known as 98% of our diverse university population (don’t factcheck me on that). And when #BU wasn’t granted a snow day during one of the many snowpocalypses in January, @BUSnowAlert’s cold-hearted humor was rapidly gaining Twitter followers, mentions and retweets that got the attention of the Boston Herald as well as causing an avalanche of imitators and exhausted versions of #BUproblems over the next few months. But #BU knows how to relate to a wider audience beyond our Comm. Ave. campus, as exemplified by the overwhelming popularity of the College Problems Tumblr and its accompanying Twitter account — which happened to be created by a #BU student and ironically covered by the very publication that failed to include #BU in its recent list of “20 colleges making the best use of social media.”

So when the #BU Twitterverse took notice of this grave mistake made by @USATODAYCollege, Terrier tweeps took to their own personal accounts and voiced their opinions until @USATODAYCollege admitted #sorryIamsorry. Current students, alumni, and even people who never attended #BU tweeted supportive reasons as to why our school was wrongly overlooked while compiling the list:

[blackbirdpie url=”http://twitter.com/#!/crwilcox/status/85833841079619584″]

[blackbirdpie url=”http://twitter.com/#!/crwilcox/status/85833930703503360″]

[blackbirdpie url=”http://twitter.com/#!/JulianPatterson/status/85850036386271232″]

[blackbirdpie url=”http://twitter.com/#!/angela_tisone/status/85817042636259328″]

[blackbirdpie url=”http://twitter.com/#!/bdevit/status/85835279134502912″]

[blackbirdpie url=”http://twitter.com/#!/danchiz/status/85811422969335808″]

[blackbirdpie url=”http://twitter.com/#!/adam_e/status/85822944617574400″]

[blackbirdpie url=”http://twitter.com/#!/mgdefilippis/status/85814375314755584″]

…as well as why the unimpressive factors that earned other schools a spot on the list made as much sense as one of @BUDiningService’s early tweets:

[blackbirdpie url=”http://twitter.com/#!/Mister_Wang/status/85815660634058753″]

[blackbirdpie url=”http://twitter.com/#!/ValentinaMonte/status/85820567369953280″]

[blackbirdpie url=”http://twitter.com/#!/lgumport/status/85833816870105089″]

[blackbirdpie url=”http://twitter.com/#!/tina_yip/status/85815505360920576″]

…and finally, what @USATODAYCollege could do to get off (and avoid ever creeping onto) the #BU twit shit list:

[blackbirdpie url=”http://twitter.com/#!/schneidermike/status/85856571543920640″]

[blackbirdpie url=”http://twitter.com/#!/juliabutler/status/85827970018721792″]

[blackbirdpie url=”http://twitter.com/#!/amanda_rachel/status/85830826297786368″]

[blackbirdpie url=”http://twitter.com/#!/emmatangerine/status/85834925848264704″]

Even #BU’s very own @HarvardHoochies (who could claim responsibility for the increased population of male Harvard students on Twitter) took a break from their aggressive husband-hunting to chime in:

[blackbirdpie url=”http://twitter.com/#!/harvardhoochies/status/85838295212371968″]

While the #BU social media storm got twugly at times, @USATODAYCollege recognized their massive #failwhale of inefficient social media research and communicated their lesson learned as well as their solution to the issue:

[blackbirdpie url=”http://twitter.com/#!/USATODAYcollege/status/85829356475260928″]

[blackbirdpie url=”http://twitter.com/#!/USATODAYcollege/status/85844182484271104″]

[blackbirdpie url=”http://twitter.com/#!/USATODAYcollege/status/85850232881029120″]

[blackbirdpie url=”http://twitter.com/#!/USATODAYcollege/status/85860756586893312″]

Now @USATODAYCollege has their work cut out for them to deliver on the revised list since #BU will be watching them like hawks…or rather, really outspoken Twitter birds. We suggest they take a better look at some of #BU’s current social media initiatives as well as past achievements that offer clearer examples of utilizing social media effectively than having a Twitter account for a college mascot. Perhaps they might want to reach out to some of the many actively (and sometimes awkwardly) engaged #BU departments and student groups featured in our #TweetCreep Twitter list.

The takeaway from all of this? #BU Terriers’ Twitter barks are worse than our bites.

Always Creeping and Complaining,