CampusScience & Technology

@USATODAYCollege Ruffles the #BU Twitter Bird’s Feathers

By Meghan Ross • June 29, 2011 at 12:00 pm


It goes without saying — or rather, tweeting — that Twitter is the preferred outlet for many of us when it comes to complaining about stuff (and by us I mean college kids, because I’m going to pretend I didn’t graduate from #BU already for the sake of this piece and my own personal denial). This common interest in 140-character complaints first brought the #BU Twitterverse accounts like @BUGirlProblems and @BUGayProblems, otherwise known as 98% of our diverse university population (don’t factcheck me on that). And when #BU wasn’t granted a snow day during one of the many snowpocalypses in January, @BUSnowAlert’s cold-hearted humor was rapidly gaining Twitter followers, mentions and retweets that got the attention of the Boston Herald as well as causing an avalanche of imitators and exhausted versions of #BUproblems over the next few months. But #BU knows how to relate to a wider audience beyond our Comm. Ave. campus, as exemplified by the overwhelming popularity of the College Problems Tumblr and its accompanying Twitter account — which happened to be created by a #BU student and ironically covered by the very publication that failed to include #BU in its recent list of “20 colleges making the best use of social media.”

So when the #BU Twitterverse took notice of this grave mistake made by @USATODAYCollege, Terrier tweeps took to their own personal accounts and voiced their opinions until @USATODAYCollege admitted #sorryIamsorry. Current students, alumni, and even people who never attended #BU tweeted supportive reasons as to why our school was wrongly overlooked while compiling the list:

[blackbirdpie url="http://twitter.com/#!/crwilcox/status/85833841079619584"]

[blackbirdpie url="http://twitter.com/#!/crwilcox/status/85833930703503360"]

[blackbirdpie url="http://twitter.com/#!/JulianPatterson/status/85850036386271232"]

[blackbirdpie url="http://twitter.com/#!/angela_tisone/status/85817042636259328"]

[blackbirdpie url="http://twitter.com/#!/bdevit/status/85835279134502912"]

[blackbirdpie url="http://twitter.com/#!/danchiz/status/85811422969335808"]

[blackbirdpie url="http://twitter.com/#!/adam_e/status/85822944617574400"]

[blackbirdpie url="http://twitter.com/#!/mgdefilippis/status/85814375314755584"]

…as well as why the unimpressive factors that earned other schools a spot on the list made as much sense as one of @BUDiningService’s early tweets:

[blackbirdpie url="http://twitter.com/#!/Mister_Wang/status/85815660634058753"]

[blackbirdpie url="http://twitter.com/#!/ValentinaMonte/status/85820567369953280"]

[blackbirdpie url="http://twitter.com/#!/lgumport/status/85833816870105089"]

[blackbirdpie url="http://twitter.com/#!/tina_yip/status/85815505360920576"]

…and finally, what @USATODAYCollege could do to get off (and avoid ever creeping onto) the #BU twit shit list:

[blackbirdpie url="http://twitter.com/#!/schneidermike/status/85856571543920640"]

[blackbirdpie url="http://twitter.com/#!/juliabutler/status/85827970018721792"]

[blackbirdpie url="http://twitter.com/#!/amanda_rachel/status/85830826297786368"]

[blackbirdpie url="http://twitter.com/#!/emmatangerine/status/85834925848264704"]

Even #BU’s very own @HarvardHoochies (who could claim responsibility for the increased population of male Harvard students on Twitter) took a break from their aggressive husband-hunting to chime in:

[blackbirdpie url="http://twitter.com/#!/harvardhoochies/status/85838295212371968"]

While the #BU social media storm got twugly at times, @USATODAYCollege recognized their massive #failwhale of inefficient social media research and communicated their lesson learned as well as their solution to the issue:

[blackbirdpie url="http://twitter.com/#!/USATODAYcollege/status/85829356475260928"]

[blackbirdpie url="http://twitter.com/#!/USATODAYcollege/status/85844182484271104"]

[blackbirdpie url="http://twitter.com/#!/USATODAYcollege/status/85850232881029120"]

[blackbirdpie url="http://twitter.com/#!/USATODAYcollege/status/85860756586893312"]

Now @USATODAYCollege has their work cut out for them to deliver on the revised list since #BU will be watching them like hawks…or rather, really outspoken Twitter birds. We suggest they take a better look at some of #BU’s current social media initiatives as well as past achievements that offer clearer examples of utilizing social media effectively than having a Twitter account for a college mascot. Perhaps they might want to reach out to some of the many actively (and sometimes awkwardly) engaged #BU departments and student groups featured in our #TweetCreep Twitter list.

The takeaway from all of this? #BU Terriers’ Twitter barks are worse than our bites.

Always Creeping and Complaining,

#TweetCreep


Meghan Ross is a senior in SMG concentrating in marketing with a minor in advertising through COM. Despite this, she's most interested in working in the television and film industry. An uber comedy nerd, she doesn't go a day without comparing a life scenario to an old Saturday Night Live skit or some other comedy TV show she watches on rotation. She used to write for TelevisionWithoutPity.com when she interned at NBC and currently writes for butv10's The Morning After show in addition to TV, Campus & City and Technology topics for the Quad, including the weekly BU #TweetCreep. For the 140 characters version of this kinda stuff, follow her on Twitter @MeghanRRoss.